Sometime in the summer of '84 I began working for hotshot publicists Bobby Zarem and Dick Delson, who'd recently become partners. One of our activities was handling promotion (i.e., not unit publicity) for Tim Burton and Paul Reubens' Pee Wee's Big Adventure, which shot in the late summer and early fall of that year and opened in August '85.

The 26 year-old Burton's only previous live-action film was Frankenweenie. Reubens, 32, had hired Burton because of his admiration for Frankenweenie, and because they spoke the same language.

I mainly recall hanging around the set a lot, and a...

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